(01)
(02)
(03)
(04)
(05)
CONTEXT
R
A
F
T
Taking Functional Tea Beyond the Everyday Brew
A New Way to Sip Wellness
Teaquil was conceived as a premium functional tea brand for consumers in India and international markets. The idea was to make tea more than a beverage — a simple wellness ritual people could look forward to. Before entering the market, Teaquil needed an identity that made its functional offering feel desirable, contemporary and equally at home on Indian and global retail shelves.
(DETAILS)
Health & Wellness
Branding / Packaging Design
India & International Market Focus | Lifestyle-Led Functional Tea Positioning | Complete Pre-Launch Brand Development
(01)
(02)
(03)
(04)
(05)
C
ROADBLOCKS
A
F
T
Breaking Away from Clinical Wellness Conventions
Balancing Functionality with Everyday Indulgence
Appealing to Indian and International Consumers
Communicating Product Benefits Without Visual Clutter
Making Wellness Feel Desirable, Not Clinical
Functional teas often lean heavily on health claims and clinical-looking packaging, leaving little room for enjoyment. Teaquil needed to move away from these conventions while communicating what made its products special. The bigger challenge was to build an identity that appealed to two very different markets without losing its character.
Breaking Away from Clinical Wellness Conventions
Balancing Functionality with Everyday Indulgence
Appealing to Indian and International Consumers
Communicating Product Benefits Without Visual Clutter
(01)
(02)
(03)
(04)
(05)
C
R
APPROACH
F
T
A Little Wellness. A Lot More Lifestyle.
Making Wellness a Ritual
Positioned functional tea as an enjoyable part of everyday self-care, rather than just another health product.
A Refreshingly Modern Identity
Paired clean typography with vibrant, carefully chosen colours to bring energy and elegance to the brand.
Benefits Without the Clutter
Used thoughtful information hierarchy and minimal iconography to communicate each tea's intended function with clarity.
Designed to Travel Across Markets
Developed a flexible packaging language that could adapt to different markets while retaining Teaquil's distinct personality.
(01)
(02)
(03)
(04)
(05)
C
R
A
FINAL OUTCOME
T
Functional Tea, with a Fresh Perspective
Teaquil gained a distinctive visual identity that brought together the functionality of wellness products and the appeal of a contemporary lifestyle brand. Its packaging made individual tea varieties easier to understand without compromising on aesthetics. Designed for Indian and international markets, the complete brand system was ready for rollout, although the commercial launch was subsequently paused for logistical reasons.
Functionality Without the Clinical Look
Tea Reimagined as Everyday Self-Care
One Design Language, Two Markets
Brand Development Completed Before Launch
(01)
(02)
(03)
(04)
(05)
C
R
A
F
TRANSFORMATION
A Brand Ready Before Its First Brew
Not every branding story begins with a product hitting the shelves. For Teaquil, we built a brand that gave functional tea a fresh, inviting identity — one that made room for both wellness and enjoyment. While logistical challenges delayed the launch, the strategy, identity and packaging were completed, leaving Teaquil with a creative foundation ready for its next chapter.
In Client's Words
Himalaya Incense
Previous Project
Studio Nuvah
Next Project
The world’s crowded with brands. But none have your story
— and we’re here to tell it right.